Professional Makeup Masterclass Facilitates India–UK Engagement Through Beauty Sector Skills

On 12 July 2025, Stratford’s Global Banking School campus hosted an inspiring and culturally rich event—the Indian Bridal Makeup Masterclass organized by the Europe India Centre for Business and Industry (EICBI) in collaboration with Kerala-based Face Palette Makeup Academy. Curated as part of the “Bridging Indian & UK Cultures Through - Skills Focus on the Beauty Sector” initiative, the full-day programme ran from 9 AM to 5 PM and drew a diverse audience of UK beauty professionals, aspiring makeup artists, and cultural enthusiasts.

At the heart of the event was Lekshmi Menon FRSA, an eminent bridal makeup artist from India, honored in 2019 as one of the Top 50 Beauty Industry Leaders across Europe and India, and the first Indian makeup professional to be nominated to the Royal Society of Arts, London. As she demonstrated traditional South Indian bridal artistry on a live model, participants were immersed in detailed techniques including intricate eye work, ritualistic adornments, and skin tone harmonization specific to Indian weddings. Between demonstrations, attendees were encouraged to ask questions, observe closely, and gain hands-on insights into both classical and contemporary bridal aesthetics.

The masterclass unfolded with a spirited energy, as Ms. Menon shifted smoothly between descriptive narration and live application, enriching the audience’s understanding of cultural symbolism in makeup choices. Echoing the overarching mission of the programme, Sujit S Nair, Chairman of EICBI, remarked: “Our goal is to empower women while deepening India–UK relations through practical, creative, and market‑relevant skills. The beauty sector is an ideal space to do that—it’s personal, cultural, and global.” This sentiment resonated throughout the day as participants engaged not only with cosmetic techniques but with the broader cultural heritage they represent.

Final bridal look presented at the Makeup Masterclass

Organisers also ensured the event facilitated professional growth and networking. Certificates of participation were awarded to all attendees, who also gained access to a growing community of cross‑cultural makeup artists, beauty entrepreneurs, and partners in sarees, jewellery, and bridal fashion from both countries. The EICBI’s broader objective—to promote Indian talent and skills across European markets was palpable during the vibrant interactivity between the speaker and the audience.

Reflecting on the significance of the event, Ms. Menon stated, “This masterclass brings India’s rich bridal artistry directly to London,” reinforcing the message that cultural exchange through vocational skill can strengthen ties while creating professional opportunities. The session marked another stride in cross‑cultural soft‑power diplomacy, celebrating Indian traditions through contemporary, hands‑on education and community building.

In summary, the masterclass on 12 July successfully merged the bridges of cultures through beauty, enriching professional networks, and highlighting the dynamic role of women in the burgeoning India‑UK beauty corridor. The event stood not only as a testament to Ms. Menon’s expertise and the EICBI’s vision but also as a meaningful platform fostering ongoing cultural and entrepreneurial collaboration.